In the 21st century, tourism has become a very popular and important industry all over the world. The success of tourism lies in the sound infrastructure of the scenic spots and, more importantly, in the unique cultures behind different localities. According to the statistics published by the World Tourism Organization (WTO), 37% of tourism abroad is related to culture and this ¡§cultural tourism¡¨ is experiencing a 10% annual increase. Cultural tourism has undoubtedly become a new trend in invigorating regional development. In the long run, culture-based tourist activities may be the only activities that can attract and keep tourists.
The Kaohsiung and Pingtung districts are well-known for their natural resources, beautiful landscapes, and cultural backgrounds, all of which have been intertwined in creating this unique community. Through competition, complementarity, and finally cooperation, these districts have become an inseparable whole. The continued integration of the cultural resources among these districts can further promote cultural tourism and greatly benefit the regional development in these districts.
The purpose of this dissertation is mainly to analyze the developmental processes and cultural resources in the Kaohsiung and Pingtung districts. Based on the SWOT approach adopted in several foreign cases, the internal as well as external factors involved in the environment and resources related to cultural tourism were investigated. Also, informed by the Delphi approach, viable strategies were recommended for the future development in the cultural tourism industry in these districts.
The strategies proposed in this dissertation include (a) development of strategic alliances between public and private sectors; (b) establishment of cooperative as well as compensatory mechanisms in relation to cultural tourism; (c) synergetic marketing of cultural activities; (d) organization of relevant administrative departments in relation to cultural tourism; (e) designing of thematic cultural tourism packages; (f) synergetic marketing of scenic spots with similar cultural tourism attractions; (g) integration of cultural activities as well as development of communities that value art appreciation.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0209106-173223 |
| Date | 09 February 2006 |
| Creators | wang, wen-tsui |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0209106-173223 |
| Rights | campus_withheld, Copyright information available at source archive |
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