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Možnosti využití e-marketingu při prodeji vína v internetových obchodech

Novák, J. The Possibilities of using e-marketing in selling wine via e-shops. Diploma thesis. Brno 2015. The content of this diploma thesis is the proposal of new marketing instruments usable for online advertising of retail of wine. The strategy of using comes out of results of contemporary e-marketing tools. Possibilities of using mainstream types of internet advertising are analyzed. Detailed analysis of display and search advertisement is made out. Web site NajdiVíno.cz is made together with proposals of usage of e-marketing tools. On it's existence is demonstrated usage of specific instruments. To extend usefullness of web site a smart -- phone application was made. Thesis also includes an analysis of pre-buying beavior of customers and legislative base of web site NajdiVíno.cz. The summary of recommendations with using elements of online advertising with focus on lowering the costs are the results of this work.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191179
Date January 2015
CreatorsNovák, Jakub
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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