The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.
Identifer | oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-4375 |
Date | 01 January 2007 |
Creators | Dizmon, Khara Louise |
Publisher | CSUSB ScholarWorks |
Source Sets | California State University San Bernardino |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | Theses Digitization Project |
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