This master´s thesis deals with marketing research of customer satisfaction of Akademie Caffé and subsequent evaluation of this research based on questionnaire as a research instrument. An important part of this work are also suggestions and recommendations that lead to increased satisfaction, thereby increasing sales and gaining a better position in the market.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223686 |
Date | January 2012 |
Creators | Michalová, Veronika |
Contributors | Bezděková, Markéta, Kaňovská, Lucie |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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