The Master thesis is focused on the analysis of national or global influence of the McDonaldization at specific restaurants called Potrefená Husa Hybernská. The thesis consists of a theoretical and practical part. The theoretical part deals with basic concepts related to the globalization, McDonaldization, locality, franchising and development of restaurants in the Czech Republic. The practical part includes a profile of the Potrefená Husa Hybernská. The questionnaire is based on this restaurant. The goal of the survey is how much contributes the McDonaldization of food to manifestations of globalization in the food industry and how much allows to retain certain national elements in the eating. Based on the surfy results will be in the final part presented recommendations for possible changes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259548 |
| Date | January 2016 |
| Creators | Oršulová, Lenka |
| Contributors | Lošťák, Michal, Markéta, Markéta |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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