x A majority in the young generation use social media as their primary news source. Many Instagram accounts have started to publish political satire and Dyngbaggegalan is one of the largest in Sweden. Because of this the study aims to analyze how young media users, belonging to generation Z, discuss Dyngbaggegalans use of political satire. To examine this, two research question where formed: - What is discussed when young media users are exposed to Dyngbaggegalans political posts? - In what way do Dyngbaggegalan highlight political societal problems according to young media users? The studied material was conducted through six focus group interviews which discussed four posts from Dyngbaggegalan. The transcribed material was used to create codes which later were thematized. Habermas' public sphere theory was used to understand social media as a digital public sphere. The PINE-model was used to comprehend Dyngbaggegalan as a space where incidental news exposure occurs. Lastly, Ödmark's and Harvard's theory about satirists' six democratic functions was applied. The result of this study shows how young media users primarily discuss the use of satire in the posts but always end up discussing politics. The majority of the informants claim to be more politically affected than they thought. The satire, editing and the angle of the posts were considered to be the main approach to highlight societal problems. Young media users reflect upon political issues when exposed to these posts and this suggests that these types of accounts influence individuals ability to form a political opinion.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-467133 |
| Date | January 2021 |
| Creators | Gibson, Emmy, Boger, Hedda |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0018 seconds