This study looks to better understand Swedish consumer purchasing intentions in the online second-hand clothing industry. This study examines factors affecting consumers’ intentions to purchase second-hand clothing online, as well as investigating how gender and a person’s general fashion involvement affects their purchasing intention. / Program: Textile Management, Fashion Management
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-18134 |
Date | January 2014 |
Creators | ERIKSSON, CAROLINA, EDWARDS, LUCINDA |
Publisher | Högskolan i Borås, Institutionen Textilhögskolan, Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
Relation | Masteruppsats, ; 2014.11.11 |
Page generated in 0.0018 seconds