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Dolda budskap : En kvalitativ analys av tidningen FRIDA. / Hidden messages : A qualitative analysis of the magazine FRIDA.

The study's purpose is to use qualitative methods to analyze the image FRIDA conveys of reality through textual and visual communication. The study is interested in the ideals that are produced, how femininity, masculinity and sexuality are presented as well as how the content is mediated. The theories used in the study are mainly regarding representation, stereotypes and gender. This study involves the methods critical discours analysis based on Faircloughs threedimensional model and a semiotic analysis using expressions like denotation, connotation and myth. In summary, the study has shown that the magazine FRIDA hasn´t followed the objective that’s being conveyed as goals for its content. That to oppose normative values in society and to strengthen their readers. Instead, the mediated message is consistently lined with hegemonic thoughts and values regarding gender as well as sexuality.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-136421
Date January 2017
CreatorsSjödin, Elin
PublisherUmeå universitet, Institutionen för kultur- och medievetenskaper
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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