Purpose of this Master's thesis is to develop the way how to create marketing strategy for the new company's Internet portal, which provides booking services. Work contains current situation analysis for external and internal surroundings of booking systems. Based on made analysis are developed new ways and recommendations for further process to Internet portal promotion and gain new users.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222856 |
| Date | January 2011 |
| Creators | Pastor, Jiří |
| Contributors | Jakimov, Rostislav, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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