Title: Marketing plan of Lady fitness Objectives: The aim of this work is to create marketing plan for fitness company Lady fitness, which provides fitness services exclusively for women. Hypothesis is that Lady fitness doesn't deal with marketing planning. Methods: Qualitative and quantitative methods were used in this thesis. The main methods used in this work include a questionnaire, qualitative interviews, SWOT analysis, an informal interview and STEP analysis. Results: The author made detailed analysis of Lady fitness and it was found the marketing of the company was a great failure. The author created a marketing plan for next year. The plan is for 1st September 2013 to 31st August 2014. Keywords: Marketing plan, marketing mix, marketing strategy, services, fitness

<p><strong>Datum:</strong> 2010-03-22</p><p><strong>Nivå: </strong>Kandidatuppsats i företagsekonomi, 15 hp</p><p><strong>Författare:</strong> Kristina Flintull, Malin Severin</p><p><strong>Handledare:</strong> Nazeem Seyed-Mohamed</p><p><strong>Titel:</strong> Katt och hund ska bli vår kund! En studie om Cura apotekets ambition att bli husdjursägarnas favoritapotek.</p><p><strong>Syfte:</strong> Med Cura apoteket som uppdragsgivare syftar studien till att undersöka vilka kvaliteter företaget bör framhäva i sin marknadsföring för att bearbeta och bli ICA Maxi:s kundsegment husdjursägares favoritapotek. Studien utreder även huruvida åsikterna om kvaliteter skiljer sig inom segmentet; mellan katt- och hundägare samt mellan män och kvinnor.</p><p><strong>Metod:</strong> Utifrån en kvalitativ intervju med Cura apotekets chef för inköp och sortiment presenteras teorier kring <em>The Services Marketing Mix</em> samt kundlojalitet. Med denna bakgrund genomfördes en kvantitativ enkätundersökning med 208 ICA Maxikunder med hund- eller katt. Telefonintervjuer med åtta deltagare från enkätundersökningen utfördes för att erhålla ett ytterligare kvalitativt perspektiv.</p><p><strong>Slutsats:</strong> Inga betydande skillnader mellan män och kvinnors åsikter inom segmentet husdjursägare kan utläsas. Olika åsikter förekommer däremot mellan hund- och kattägare inom kundsegmentet, där hundägare är mest positiva till de kvaliteter Cura apoteket kommer att kunna erbjuda. Cura apoteket bör därför rikta sin marknadsföring främst mot ICA Maxi:s hundägare och framhäva personalens kunskap, ett brett produktsortiment, lönsamma kunderbjudanden samt utökad tillgänglighet genom lojalitetsskapande aktiviteter.</p> / <p><strong>Date:</strong> 2010-03-22<strong> </strong></p><p><strong>Level:</strong> Bachelor Thesis in Business Administration, 15 credits</p><p><strong>Authors:</strong> Kristina Flintull, Malin Severin</p><p><strong>Advisor:</strong> Nazeem Seyed-Mohamed</p><p><strong>Title: </strong>We aim higher with your pet as our buyer! A study about the Cura pharmacy’s ambition to be pet owners’ favourite pharmacy.</p><p><strong>Purpose: </strong>The aim of this thesis is to study what qualities the Cura pharmacy should focus on in its marketing to become ICA Maxi’s segment pet owners’ favourite pharmacy. The study analyses differences in opinions about qualities within the segment; between cat- and dog owners as well as men and women.</p><p><strong>Methodology: </strong>Based on a qualitative interview with the Cura pharmacy’s head of purchase and assortment, the theories of The Services Marketing Mix and Customer Loyalty are presented. A quantitative survey was conducted with 208 cat or dog owners who do their shopping at ICA Maxi. Phone interviews were then made with eight participants from the survey to obtain further qualitative perspectives.</p><p><strong>Conclusion: </strong>No differences regarding opinions between men and women can be observed. Cat and dog owners have different views though, where dog owners are more positive to the qualities the Cura pharmacy will be able to offer. Therefore, the Cura pharmacy should focus their marketing mostly on ICA Maxi’s dog owners. The company should bring forward the knowledge of their pharmacists, their wide range of products, beneficial customer offers and extended availability, all through loyalty creating activities.</p>

Live performing arts are one of the most important heritages, defining the cultural identity of a society. Since live performing arts are cultural services, the process of experiencing them is pivotal in forming satisfaction on the customer side. Achieving customer satisfaction is crucial for non-profit cultural institutions operating under the Swedish cultural model. An investigation of the achieved level of customer satisfaction and a comparison to customer expectations is therefore necessary for offering cultural services, which meet customer expectations. Since service quality and hence customer satisfaction can be controlled via the elements of the services marketing mix, the authors focused on investigating the marketing mix of Programbolaget i Jönköping (PJ). The authors wish to investigate to what extent PJ’s current audiences are satisfied with the quality of the services marketing mix provided by PJ, what customers expect from it and what managerial implications can be advised to improve the service. The authors use a mixed methods approach. Quantitative data about customer satisfaction is collected via a questionnaire, which applies a five point Likert scale. Descriptive and non-parametric statistics are used in the data processing. Semi-structured interviews with PJ and customers are conducted to obtain information about the nature of PJ and customer expectations. The conclusions drawn from this study are that the overall level of satisfaction with PJs services marketing mix among PJ’s customers is satisfying, while deviations between the different elements exist, where the elements price, promotion and product score lowest. It is also found that some parameters of the marketing mix have significant levels of importance for customer groups. Customer expectations regarding the services, which scored low, were investigated through interviews. Based on the conducted statistical tests and the expectations of the customers, recommendations regarding PJ’s services are made in order to increase customer satisfaction.

Datum: 2010-03-22 Nivå: Kandidatuppsats i företagsekonomi, 15 hp Författare: Kristina Flintull, Malin Severin Handledare: Nazeem Seyed-Mohamed Titel: Katt och hund ska bli vår kund! En studie om Cura apotekets ambition att bli husdjursägarnas favoritapotek. Syfte: Med Cura apoteket som uppdragsgivare syftar studien till att undersöka vilka kvaliteter företaget bör framhäva i sin marknadsföring för att bearbeta och bli ICA Maxi:s kundsegment husdjursägares favoritapotek. Studien utreder även huruvida åsikterna om kvaliteter skiljer sig inom segmentet; mellan katt- och hundägare samt mellan män och kvinnor. Metod: Utifrån en kvalitativ intervju med Cura apotekets chef för inköp och sortiment presenteras teorier kring The Services Marketing Mix samt kundlojalitet. Med denna bakgrund genomfördes en kvantitativ enkätundersökning med 208 ICA Maxikunder med hund- eller katt. Telefonintervjuer med åtta deltagare från enkätundersökningen utfördes för att erhålla ett ytterligare kvalitativt perspektiv. Slutsats: Inga betydande skillnader mellan män och kvinnors åsikter inom segmentet husdjursägare kan utläsas. Olika åsikter förekommer däremot mellan hund- och kattägare inom kundsegmentet, där hundägare är mest positiva till de kvaliteter Cura apoteket kommer att kunna erbjuda. Cura apoteket bör därför rikta sin marknadsföring främst mot ICA Maxi:s hundägare och framhäva personalens kunskap, ett brett produktsortiment, lönsamma kunderbjudanden samt utökad tillgänglighet genom lojalitetsskapande aktiviteter. / Date: 2010-03-22 Level: Bachelor Thesis in Business Administration, 15 credits Authors: Kristina Flintull, Malin Severin Advisor: Nazeem Seyed-Mohamed Title: We aim higher with your pet as our buyer! A study about the Cura pharmacy’s ambition to be pet owners’ favourite pharmacy. Purpose: The aim of this thesis is to study what qualities the Cura pharmacy should focus on in its marketing to become ICA Maxi’s segment pet owners’ favourite pharmacy. The study analyses differences in opinions about qualities within the segment; between cat- and dog owners as well as men and women. Methodology: Based on a qualitative interview with the Cura pharmacy’s head of purchase and assortment, the theories of The Services Marketing Mix and Customer Loyalty are presented. A quantitative survey was conducted with 208 cat or dog owners who do their shopping at ICA Maxi. Phone interviews were then made with eight participants from the survey to obtain further qualitative perspectives. Conclusion: No differences regarding opinions between men and women can be observed. Cat and dog owners have different views though, where dog owners are more positive to the qualities the Cura pharmacy will be able to offer. Therefore, the Cura pharmacy should focus their marketing mostly on ICA Maxi’s dog owners. The company should bring forward the knowledge of their pharmacists, their wide range of products, beneficial customer offers and extended availability, all through loyalty creating activities.

This thesis deals with the topic of customer satisfaction at a small Slovak company promovie. The aim of my thesis is to propose measures to increase the level of customer’s satisfaction. The thesis is based on the analysis of internal and external business environment and marketing research in the form of an electronic questionnaire. The acquired data are analysed, interpreted and then used to propose changes to increase the customer satisfaction in the company.

The diploma thesis focuses on amendments of marketing strategy of Airport Brno, a.s. so that it is consistent with both the short-term objectives and the long-term objectives. The theoretical part of the thesis deals with understanding marketing and describes air transport and airports activities. In the practical part is an analysis of the current situation and based on the findings were created own proposals and recommendations.

Purpose of this Master's thesis is to develop the way how to create marketing strategy for the new company's Internet portal, which provides booking services. Work contains current situation analysis for external and internal surroundings of booking systems. Based on made analysis are developed new ways and recommendations for further process to Internet portal promotion and gain new users.

The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.

The aim of this thesis is to analyse legal regulations of marketing and advertising in the Czech Republic as well as in the European context and define possibilities of applications of marketing methods and tools in the field of legal services. This is followed by a detailed elaboration for advocacy being the most marketable branch within this field. Based on the analysis of classic marketing mix tools, the aim is to create a set of marketing instruments suitable for the selected field of advocacy services. The thesis takes into consideration particularly strong characteristics of legal services as such. The theoretical part of the thesis is opened by a chapter dealing with the issue of marketing in general. Defining the respective branch and identifying its basic descriptive signs creates a terminology basis for further development of the subject. Special attention is paid to individual key marketing components, the main one being the strategic marketing management and its main variables composed of the following: company mission, company objectives, company strategies and company opportunities. A strategic marketing process, formed by planning, implementation and control stages, is also elaborated. The planning stage is composed of a marketing situational analysis, setting of marketing...

The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.