Previous studies have found a positive association between the costs of switchingproviders and market power in the banking sector. We believe a similar associationexists in the Swedish home insurance industry, given that Finansinspektionen’s(2022) previous findings indicate price walking, a premium paid by loyal customers,is prevalent in the market. We therefore investigate whether there exists a positiveassociation between switching costs and market power in the Swedish homeinsurance market using a panel data approach between the years of 2012-2022. Weemploy Shy’s (2002) measure to estimate switching costs and the Lerner index toestimate market power. The results reveal a statistically significant association betweenswitching costs and market power, indicating that reducing switching costscould help reduce market power, potentially benefiting consumers. These resultsare robust between model choices, period, and measure of price and costs. Thefindings also imply that decreases in switching costs could lower consumer pricesby increasing competition and reducing profit margins. To reduce switching costs,we propose investigating the effects of standardizing insurance policies for easiercomparison and exploring the potential effects of discouraging cumulative discountsthat deter customers from changing providers.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-204502 |
| Date | January 2024 |
| Creators | Karlsson, Astrid, Friberg, Erik |
| Publisher | Linköpings universitet, Nationalekonomi, Linköpings universitet, Filosofiska fakulteten |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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