Since the birth of social media, journalism has been challenged through an increasing social media popularity. Newsrooms have consequently established a presence in social media of their own. A number of studies have examined the effect of social media logic on journalism and concluded that it makes the the news more entertaining at the expense of informative purposes. However, sports journalism has thus far been unexplored in this regard. This study explores how the already entertainment focused journalistic genre is affected by a move to social media, specifically TikTok, in a news value perspective. It also investigates what purposes a sports newsroom could have with a TikTok presence. Through a quantitative content analysis partly based on Harcup and O'Neills news values, and in light of social media logic, the study examines and tries to explain the differences in news values between the content on Sportbladet's web and TikTok account. The analyzed material is from the 2022 World Cup in Qatar. The findings show significant differences between the news values in the two distribution platforms, including a majority of agenda friendly, audiovisual and entertaining posts on TikTok and web articles including conflict, power elite, follow-ups and drama. Thus, a split up of news values is suggested: social and traditional. Additionally, two possible purposes with a TikTok presence are identified: marketing towards a younger audience, and establishment on a future main platform for news distribution. The social effects of both eventualities are discussed.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-506615 |
| Date | January 2023 |
| Creators | Lindberg, Filip, Esmailzadeh Anari, Pooria |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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