Background: The adoption of solar panels is an important step for companies aiming to enhance their sustainability and reduce carbon footprints. The role of organizational culture and corporate social responsibility (CSR) in driving this adoption is critical. Organizational culture encompasses the values, beliefs, and practices that influence behaviour within a company, while CSR initiatives reflect a company’s commitment to managing its social, economic, and environmental impacts responsibly. Understanding how these internal factors influence the adoption of sustainable technologies like solar panels can provide valuable insights for businesses and policymakers. Purpose: The purpose of this study is to evaluate how solar panel adoption by companies in France can impact their sustainable commitments and strategies. By exploring the interplay between these organizational culture and CSR, the study aims to provide a comprehensive understanding of how cultural values and CSR initiatives drive sustainable practices. The study seeks to contribute to the literature on sustainability in the corporate sector and offer practical insights for companies aiming to integrate solar technology into their operations. Method: This study employs a qualitative research approach, using semi-structured interviews to gather data from representatives of French companies that have adopted solar panels. The sample includes companies from various industries to provide a broad perspective. The interviews focus on understanding the influence of organizational culture and CSR initiatives on the decision to adopt solar technology. Thematic analysis is used to identify patterns and themes in the data, and a comparative analysis is conducted to explore differences and similarities across companies. Conclusion: The findings reveal that organizational culture plays a significant role in the adoption of solar panels. Companies with cultures that prioritize innovation, sustainability, and ethical behaviour are more likely to implement effective CSR initiatives, which in turn facilitate the adoption of solar panels. CSR initiatives act as a mediator, translating cultural values into concrete actions that support sustainability. The study highlights that aligning organizational culture with CSR strategies is crucial for achieving long-term sustainability goals. This alignment not only helps companies comply with regulatory requirements but also enhances their competitive advantage and public image. The study provides practical recommendations for companies seeking to adopt solar technology and underscores the importance of fostering a supportive cultural environment for sustainability initiatives.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-65035 |
| Date | January 2024 |
| Creators | Marchal, Quentin, Leblond, Pierre |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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