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Rewriting journalism in the context of the "Daily Sun"

Thesis (M. Tech. degree in Journalism) -- Tshwane University of Technology 2009. / Provides a better understanding of the factors contributing to the overall success of the newspaper. A revised version of Machado's marketing mix model was used. The results showed how the elements of the marketing mix model had been successfully implemented.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000567
Date January 2009
CreatorsJoubert, Machelene.
ContributorsConradie, Pieter.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis
FormatPDF
Rights© 2009 Tshwane University of Technology

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