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Code switching : how Latinos are changing advertising and the Spanish language / How Latinos are changing advertising and the Spanish language

This paper seeks to present a discussion analysis of how acculturation among Hispanics
has done more than just produce a shift in the culture and language of the current and
rising generation, it has also changed the language choices within advertising. The focus
will be on the discussion of how code switching in the form of “Spanglish” has affected
the Hispanic consumer group in relation to advertising and marketing. A case example
analysis of relevant Coca-Cola Company print ads is presented. / text

Identiferoai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/19984
Date23 April 2013
CreatorsEsquivel, Karla Michelle
Source SetsUniversity of Texas
Languageen_US
Detected LanguageEnglish
Formatapplication/pdf

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