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Televised festivity: reception of the Spring Festival Gala as a media event in rural China.

Hong Jiachun. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 102-108). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- The Spring Festival --- p.1 / Chapter 1.2 --- The Spring Festival Gala --- p.2 / Chapter 1.3 --- The Spring Festival Gala as a media event --- p.3 / Chapter 1.4 --- Approaches to media events --- p.5 / Chapter 1.5 --- The approach in present study --- p.7 / Chapter Chapter 2 --- Literature Review --- p.11 / Chapter 2.1 --- Studies on media events --- p.11 / Chapter 2.2 --- Studies on the Spring Festival Gala --- p.15 / Chapter 2.3 --- "Studies on gratification, festivity, and national integration" --- p.19 / Chapter Chapter 3 --- Research Question --- p.25 / Chapter Chapter 4 --- Methodology --- p.29 / Chapter 4.1 --- Village of West Port (Fu Xi) --- p.28 / Chapter 4.2 --- Sampling methods --- p.30 / Chapter 4.3 --- Interview --- p.32 / Chapter 4.4 --- Diary --- p.33 / Chapter Chapter 5 --- Social Use of the Gala --- p.36 / Chapter 5.1 --- Environmental use of the Gala --- p.37 / Chapter 5.2 --- Regulative use of the Gala --- p.44 / Chapter 5.3 --- Conclusion --- p.53 / Chapter Chapter 6 --- The Gala as Televised Festivity --- p.57 / Chapter 6.1 --- Four stages of Spring Festival celebration --- p.57 / Chapter 6.2 --- Material ingredients of festivity --- p.62 / Chapter 6.3 --- Spiritual ingredients of festivity --- p.68 / Chapter 6.4 --- Conclusion --- p.73 / Chapter Chapter 7 --- The Gala as National Integration --- p.76 / Chapter 7.1 --- National integration of the televised festival --- p.77 / Chapter 7.2 --- National integration of the pre-televised festival --- p.86 / Chapter Chapter 8 --- Conclusion --- p.94 / References --- p.102

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324735
Date January 2004
ContributorsHong, Jiachun., Chinese University of Hong Kong Graduate School. Division of Communication.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 108 leaves : ill. ; 30 cm.
CoverageChina
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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