India-the ancient civilized nation of BRICs is rising gradually with its unlimited amazing potential and explosive force. According to the GDP computation from the World Bank 2005 report, Indian¡¦s economical scale amounts to 692 billion US dollars. This has ranked India the 10th biggest economy in the world. Toward the international enterprises, India is filled with the infinite business opportunities and has already become the spotlight in the global economy.
In the past, Taiwan enterprises often put their focus on mainland China, and directly neglected this emerging market, India. On the contrary, the enterprises from Europe, America, Japan, Korea, and even China have entered India and also planned their layout positively one after another. However, Taiwan enterprise¡¦s footsteps are relatively slower.
Although the economic interaction between Taiwan and India is not as much as other countries, India government has recognized that Taiwanese enterprises had played a great catalytic and accelerated role in the economic development process of mainland China. Moreover, the technical advantages and the market experiences from Taiwanese economy development are corresponding to the necessity of the economic development of India nowadays. Therefore, the cooperation between Taiwanese enterprises and India could achieve the complementary effect and the mutual benefit in India economy development. Also, Taiwan government has already established a Taiwan-India Cooperation Council in 2006.This platform would be an integrator for the bilateral interactions between India and Taiwan. Right now, under Taiwan government and NGO assistances, Taiwanese enterprises could fully elaborate the core competitions, the technical advantage and market experiences, and contend for the international stage.
This research is based on exploring the study of international trade theories, international investment theories and international market entry strategies, then matching with the observation and the business visit of current India market. The following points
of view are the conclusion from this research:
1. Further understanding of the economic development of India market.
2. Further understanding of the development of India states and industries.
3. Finding out the business opportunities for Taiwanese enterprises during India¡¦s economy development.
4. Finding out the available entry strategies for Taiwanese enterprises in India markets.
Key words: Taiwanese enterprises, India market, entry strategies.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0704107-161425 |
| Date | 04 July 2007 |
| Creators | Hu, Jung-Yen |
| Contributors | Liang-Chih Chen, Jin-Feng Uen, Shyh-Jer Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704107-161425 |
| Rights | unrestricted, Copyright information available at source archive |
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