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Marketing Strategies Employed in Public Community Colleges, Public and Private Colleges and Universities in Texas for Nontraditional Students

The problem of this study concerned the marketing strategies utilized by public community colleges, public and private colleges and universities for the nontraditional student in Texas. Subjects of this study consisted of 101, or 78.9 percent of the original population of 128 regionally accredited colleges and universities in Texas as listed in the Educational Directory, Colleges & Universities, 1980-81. Out of original subpopulations of 56 public community colleges, 48, or 85.7 percent; 26, or 76.5 percent of the 34 public colleges and universities; and, 27, or 71.1 percent, of the 38 private colleges and universities surveyed participated in the study. Contact persons for the study were primarily public relations officers.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc332337
Date08 1900
CreatorsLosher, John J. (John Jay)
ContributorsMiller, Bob W., Newsom, Ron, Kingery, Dwane, Miller, Bob W.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvii, 216 leaves : forms, Text
CoverageUnited States - Texas
RightsPublic, Losher, John J. (John Jay), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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