The thesis is divided into four main parts -- introduction, theoretical part, practical part and conclusion. The main task of the introduction is to introduce the issue of the thesis to the reader. Key questions determining the frame of the thesis are presented in the introduction part. The theoretical part describes the theory of a business plan. In this part we can find a theoretical description of the company profile as well as external and internal analysis which determines the company strategy and describes the financial plan. The practical part follows the theoretical part which means that it applies the theoretical knowledge on to praxis. In the conclusion the author makes comments on the key questions determining the contents of the plan, summarizes other knowledge and outcome resulting from the work and finally decides if it is possible to realize the business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76305 |
| Date | January 2009 |
| Creators | Králová, Marie |
| Contributors | Dvořák, Jiří, Syrovátka, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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