Background:Today'ssocietyimposehighdemandsonnumerousstakeholders,placing significantpressureonvaluechainsandtheirassociatedflows.Currenttopicssuchashunting, sustainability,andmeatconsumptionarevigorouslydebatedinmedia.Inlightofthese circumstances,alargelyuntappedresourceintheformofvenisonexists.Approximately80%of allvenisoninSwedendoesnotentertheopenmarket.Instead,itremainsinthepossessionof huntersthemselvesorontheprivatemarket. Purpose:Thepurposeofthisthesisistomapoutthevaluechainofvenison,fromthehunterto theavailabilityofthemeatinstoresorrestaurants.Thestudyfocusesonexaminingthisprocess toidentifyareasofdeficiencythatcanbestreamlined,enablingmoreofthevenisonharvestedin Swedentoactuallyreachthemarket,asitiscurrentlyanunderutilizedresourcetoalargeextent. Method:Thisstudyemploysaqualitativeapproach,adoptingcriticalrealismasthescientific frameworkanddeductionastheresearchstrategy.Dataforthestudyiscollectedthrough interviews,utilizingacombinationofprimaryandsecondarysources.Theinterviewsare conductedwithapurposivesample,andtheanalysismethodemployedispatterncomparison. Thestudyadherestothecriteriaofcredibility,authenticity,andvaliditytoensurethereliability offindings,whilealsoaddressingethicalconsiderationsthroughouttheresearchprocess. Conclusion:Theprocessmapingofthevenisonchainleadstotheidentificationsofseveral obstacles.Firstly,thecompensationhuntersreceivewhensellingmeattovenisonhandling facilitiesisinsufficient,leadingthemtopreferretainingthemeatforpersonaluse.Secondly,the geographicaldistanceposeschallengesforbothhuntersandvenison-handlingfacilities, 2impactingtheiroperationsandoverallefficiency.Anothersignificanthindranceistheexisting legislationgoverningthehandlingofvenisonwhichaddscomplexitytotheprocess.Moreover, theuncertainavailabilityofvenisonfurthercompoundstheobstacleswithinthechain.To enhanceefficiency,reducingthenumberofintermediariesiscrucial.Additionally,minimizing thegeographicaldistancesbetweenstakeholderscanbeachievedthroughstrategiessuchas locatingdepotsclosertohunters.Lastly,implementingchangesinthelegalrequirements surroundingvenisoncancontributetoamoreefficientsupplychain.Byaddressingthese hindrances,thevenisonindustrycanoperatemoreeffectivelyandmorevenisonwouldreachthe endcostumer.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-122270 |
| Date | January 2023 |
| Creators | Johansson, Erik, Evertsson, Ellinora, Tossman, Viktor |
| Publisher | Linnéuniversitetet, Institutionen för management (MAN) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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