Packaging is a topic under debate and scrutiny intoday’s society, due to its obvious environmentaldetriment – but also the business opportunities – tied tominimizing or even eliminating packaging.therefore, in this thesis, the aim is to introduce Chinesetea culture to the Swedish through packaging design,By tea culture studies and surveys of the Swedishmarket, with less is more, and minimalism designtheory to design elegant and Sustainable package. Withthis design, convey the Chinese tea ceremony cultureand Zen philosophy.Through the study of Chinese tea culture, then analysiscurrent tea packaging on Chinese and Swedish markets,from the structure, color, material...every aspects ofpackaging design to show the Chinese tea culture in theSwedish market.4According to our respondents and theory, packaging isa big component in a brand's marketing strategy and tocommunicate the brand’s message and values.Marketing information can be designed into visualelements that are used on the package to communicatea message which could speak out the consumers'emotions. But packaging is a topic under debate andscrutiny in today’s society, due to its obviousenvironmental detriment – but also the businessopportunities.So, how to balance the commercial and environmentalthose two aspects and how to express sustainabledesign in my project, is the major issues I have to figureout.Key words: Chinese tea culture, less is more,sustainable packaging design, graphic design, Zen andtea ceremony, tea business marketing
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-61205 |
| Date | January 2016 |
| Creators | Wu, Fei |
| Publisher | Linnéuniversitetet, Institutionen för design (DE) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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