The use of telemarketing and the way the influences of expertise and company reputation operate during buyer-seller interactions

Description

Thesis (MBus) -- University of South Australia, 1994

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/83582
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:43158

Tags

Direct marketing

Telemarketing

Telephone selling

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/284337
Date	January 1994
Creators	Sharp, Rosemary Anne
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review