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Previous issue date: 2011-03-30 / The consumption has become a major pillar of modern capitalism and at the same time, one of the factors that relate to social inequality. Karl Marx developed the theory of historical materialism which maintains a history of society determined by class struggle and the! exploitation of man by man. Considered to be overtaken by those who believe that Marxism is synonymous with real socialism, the Marxist ideals seem more present than in the Western world which each individual takes the individualization (loss of sense of public and collective) and the alienation by the work. Weassumed we could work on these issues in student education, even in elementary school, through questioning of the consumer society, with the criticism of television and the media, the main promoter of the current sense of consumption, as an initial step that could lead to future autonomy of theindividual. The theory of ideology and ideas of Paulo Freire's liberating education theory permeated the experience that happened as a participant observation of groups in the discipline of sociology in the unit 2 of the Col?gio Pedro II in Rio de Janeiro, the state capital, an institution under the direct administration Ministry of Education. Wehave found fertile ground in which the students were able to understand and question the meaning of advertising media / O consumo se tornou um dos principais pilares do capitalismo moderno e, ao mesmo tempo,
um dos fatores que se relacionam ? desigualdade social. Karl Marx desenvolveu a tese do
materialismo hist?rico que defende uma hist?ria da sociedade determinada pela luta de classes
e pela ‟explora??o do homem pelo homem . Considerado ultrapassado por aqueles que
acreditam que marxismo ? sin?nimo de socialismo real, as ideais marxistas nos parecem mais
do que atuais num mundo ocidental que leva cada indiv?duo ? individualiza??o (perda da
no??o de p?blico e coletivo) e ? aliena??o pelo trabalho. A teoriza??o de Luk?cs sobre as
teorias marxistas refor?a esta ideia, quando diz que este processo engloba todo o sistema
social. Partimos do pressuposto que poder?amos trabalhar estes temas na forma??o do aluno,
ainda no Ensino Fundamental, atrav?s do questionamento da sociedade de consumo, com a
cr?tica ? televis?o e ? m?dia, principal promotora do atual sentido de consumo, como passo
inicial que poderia levar ? futura autonomia do indiv?duo. A teoria da ideologia e as ideias de
educa??o libertadora de Paulo Freire permearam teoricamente a experi?ncia que aconteceu
como observa??o participativa numa das turmas da disciplina de Sociologia numa das
unidades do Col?gio Pedro II, no Rio de Janeiro, capital do estado, institui??o sob
administra??o direta do Minist?rio da Educa??o. Encontramos um terreno f?rtil em que os
alunos se mostraram aptos a entender e a questionar o sentido da publicidade midi?tica
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/18321 |
| Date | 30 March 2011 |
| Creators | Nunes, Affonso Henriques da Silva Real |
| Contributors | CPF:00352039515, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798285U5, Rocha Neto, Manoel Pereira da, CPF:5658492415, http://lattes.cnpq.br/8133980836563371, Silva, Luiz Cust?dio da, CPF:08457085468, http://lattes.cnpq.br/4218432912255127, Almeida, ?ngela Maria de, CPF:18224075400, Ferreira, Adir Luiz, Andrade, Arnon Alberto Mascarenhas de |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Educa??o, UFRN, BR, Educa??o |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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