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The effectiveness of the length of commercials in different types of television programs

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2007. / Adviser: Joe Bob Hester. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/261181137
Date January 1900
CreatorsJeong, Yongick.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium

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