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Effects of sudden audio disappearance and audio complexity on attention and message recognitionSolodovnikova, Yevgeniya, January 2008 (has links) (PDF)
Thesis (M.A. in communication)--Washington State University, August 2008. / Includes bibliographical references (p. 34-40).
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A comparison of the information content of TV advertising in the United States and the People's Republic of ChinnaLi, Beibin. January 1996 (has links)
Thesis (M.S.)--Kutztown University of Pennsylvania, 1996. / Source: Masters Abstracts International, Volume: 45-06, page: 2714. Typescript. Includes bibliographical references (leaves 75-78).
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Pragmatics in persuasive discourse of Spanish television advertising /Hardin, Karol Joy Franklin, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 252-261). Available also in a digital version from Dissertation Abstracts.
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The attitudes of Columbus housewives toward television advertising /Thayer, John Richardson, January 1952 (has links)
Thesis (M.A.)--Ohio State University, 1952. / Includes bibliographical references (leaves 70-71). Available online via OhioLINK's ETD Center
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The effectiveness of television as an advertising mediumWalsh, Bill January 1950 (has links)
No description available.
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The effectiveness of the length of commercials in different types of television programsJeong, Yongick. January 1900 (has links)
Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2007. / Adviser: Joe Bob Hester. Includes bibliographical references.
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The effects of emotion on memory and judgment of televised promotional messagesFriestad, Marian Susan. January 1984 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1984. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 54-62).
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The television commercial a contemporary study of the advertising objectives and communications patterns /Brokaw, Kurt John. January 1961 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1961. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaf 104).
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The magazine concept of television time buying, its development and present position in the television industryLichty, Thomas J. January 1964 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1964. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 109-110.
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Enhancing the persuasiveness of television advertisements via the transfer of residual arousal from prior programmingMattes, John. January 1980 (has links)
Thesis (M.A.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 48-49).
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