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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
21

Evaluation of smoking prevention television advertisements by middle school youth effects of gender, ethnicity, and grade level /

Bongiorno, Anne Elizabeth Watson. January 2003 (has links)
Thesis (Ph. D.)--Duquesne University, 2003. / Title from document title page. Abstract included in electronic submission form. Includes bibliographical references (p. 170-179) and abstract.
22

Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /

Baird-Harris, Kay. O'Connor, Brian C., January 2009 (has links)
Thesis (Ph. D.)--University of North Texas, Aug.., 2009. / Title from title page display. Includes bibliographical references.
23

Children and television advertising.

Goldshmid, Ingrid Gottlieb. January 1972 (has links)
Thesis (M.A.)--Ohio State University. / Bibliography: leaves 38-39. Available online via OhioLINK's ETD Center
24

Recognition as a measure of learning from television commercials

Singh, Surendra Narain. January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 184-192).
25

Analysis and direction for the changing world of breakfast cereal advertising : a content analysis of 1998-99 television advertisements /

Lane, Megan Ann. January 2000 (has links)
Thesis (B.A.) Summa Cum Laude--Butler University, 2000. / Includes bibliographical references (leaf 59).
26

Differences between portrayals of women in commercials targeted to women and portrayals of women in commercials targeted to men a content analysis /

Heim, Michele A. January 1995 (has links)
Thesis (M.)--Kutztown University of Pennsylvania, 1995. / Source: Masters Abstracts International, Volume: 45-06, page: 2710. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 94-97).
27

Applicability of the fairness doctrine to product commercials the evolution of policy /

Jassem, Harvey C. January 1900 (has links)
Thesis--Wisconsin. / Vita. Includes bibliographical references (leaves 279-290).
28

A study of the impact music videos have had on production techniques in relation to network television programs and commercials

Mitra, Sukanya. January 1986 (has links)
Thesis (M.S.)--Kutztown University. / Source: Masters Abstracts International, Volume: 45-06, page: 2717. Typescript. Includes bibliographical references (leaves 48-49).
29

The power of advertising awards a comparison of effectiveness between award-winning & none-award TV commercials /

Yen, Ju-Yu. January 2006 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2006. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
30

The effect of foreign entrants on the South African television commercials production industry

Poisson, Gregory Edward 16 March 2010 (has links)
The purpose of this study is to ascertain the impact of foreign entrants on the South African commercials production industry during the period 1990-2007. This industry, previous to 1990, had only very limited exposure to the international commercial production industry and the opening of the industry to foreign entrants had a profound impact upon it. The study examines the impact of foreign entrants along three key axis namely: economic impact; impact on creativity; and the impact on technology standards and skills levels. The study utilized a mixed research methodology, in which secondary data such as industry surveys, content analysis of industry directories and publications, awards tables etc, was triangulated with the responses from semi structured interviews conducted with a number of senior commercials industry members. The key results of the study found that foreign entrants into the South African commercials production industry had both positive and negative impacts on the domestic production industry. The key finding being that the mean standards along all three axis had been raised by the foreign entrants to the industry. However, due to decreased variability the worst practices that existed in the industry have been removed, although the industry has also lost its best practices. Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

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