Enhancing the persuasiveness of television advertisements via the transfer of residual arousal from prior programming

Description

Thesis (M.A.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 48-49).

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/6866601.html

Tags

Television advertising.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/608882430
Date	January 1980
Creators	Mattes, John.
Source Sets	OCLC
Language	English
Detected Language	English