The role of Web 2.0 in building the start-up’s brand in South Africa

Description

Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up. / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

Links & Downloads

1. http://hdl.handle.net/2263/23870
2. Hasson, Y 2009, The role of Web 2.0 in building the start-up’s brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23870 >
3. G10/316/ag
4. http://upetd.up.ac.za/thesis/available/etd-04082010-114909/

Tags

UCTD

Web 2.0

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:up/oai:repository.up.ac.za:2263/23870
Date	08 April 2010
Creators	Hasson, Yossi
Contributors	Dr P Tobin, [e-mail]
Source Sets	South African National ETD Portal
Detected Language	English
Type	Dissertation
Rights	© 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.