With the technical development of digitalization, the converging requirement of telecommunications and mobile communications along with digital broadcasting are increasing. In future, broadcasting services will not only require combining the content, broadcasting, telecommunications industries, but also with the convenient hand-held portable device. Those will become the essential components of integrating digital service.
For the one-year period of mobile TV broadcasting pilot plan, the regulatory body who control this policy, NCC, announced that there is no exact schedule for licensing digital TV service through mobile phone, after the pilot plan ended in June 2008. Thus, the development of ¡§Mobile TV¡¨ policy will become difficulty to move on due to the uncertainty of launching date.
In this study, the thesis watched the beginning of the plan, and read through the document of related authorities and supervision units. Besides that, it also chose the mobile TV broadcasting pilot teams as interviewees (including Public Television Service team and Dawn TV Technology Corp. team) to reflect the interaction between the policy making and industry compliance. Moreover, it also followed the aftermath of this issue. And adopting the third party point of view, the research took the participatory position without distortion by the passion of stakeholders. Finally, the policy review and inspection was done.
For detecting the disadvantageous factors of this mobile TV policy, the research found out that there should focus on three perspectives. One is the ambivalent position of NCC in policy making. Second is the conflict opinion within the Commissioners of NCC on licensing issue. And the third is confrontation between stakeholders and NCC in business forecasting. Other than the worldwide failure of mobile TV business model today, the thesis explored the inner weakness of mobile TV development policy in Taiwan which resulted in a fatal service not causing by itself but political process.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908111-040958 |
| Date | 08 September 2011 |
| Creators | Tsai, Pei-Shan |
| Contributors | Ping Shaw, Luke Hsiao, Chen Yann-Long, Hamilton Cheng |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908111-040958 |
| Rights | user_define, Copyright information available at source archive |
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