The title of the thesis is {\clqq}Possibilities of diferent cooperation forms of companies which are exporting on foreign markets``. The main object of the thesis was evaluation of Centropen, a.s. Dačice and Binney and Smith (European s.r.o.) cooperation. Partial object of this thesis was analysis of both firms. There was accomplish the analysis of the internal and external environment of the individual firms. During the analysis was determined strengths, weaknesses, opportunities and threats of this firms. This analysis was used as a base for determining of new market entrance strategies for individual firms. Diferenciation strategy was recommended for Centropen a.s. Dačice. This strategy is based on innovation of products and their penetrated new foreign markets. On the other hand, ideal strategy for Binney and Smith is strategy of market expansion, for adapting of this strategy is wery important finding of one or more new markets and products initiation to this markets. Next stage of the analysis was concentrated on monitoring markets in tree countries: USA, Canada, China, than was formulate the five force model of Porter, which was used for research of entry of new competitors, the threats of substitues, the bargaining power of buyers, the bargaing power of suppliers and the rivality among the existing competitors. This analysis was focused on probe of political factors, economic factors, social and cultural factors, technological factors. The next stage of this analysis was suggesting of export market with the less risk. With respect to results of the analysis, the optimal market for these firms is USA market. The thesis is deal with forms of entering to foreign trades too. Indirect form of entering the foreign market by way of piggybacking can we in this case recommended. Using of this strategy should be profitable for both firms. The big oportunity for Centropen is chance of using goodwill and power of Binney and Smith. Distribution system and other Binney and Smith services are interesting too. Oportunities for Binney and Smith are possibility offer to versatile spectrum article, and cost saving, joint financing and exploitation sales network, channels of distribution, market a product own marker, control of price, and own marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:79945 |
| Date | January 2008 |
| Creators | NOSKOVÁ, Eva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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