Thesis is separeted into two parts - theoretical and practical. Principal goals of a small publishing company business plan is to offer general overview of the company market position and to specify the market position of it's magazines. For this purpose was used SWOT, SLEPT and Porters five forces analysis and BCG matrix. Plan includes also business intents for firm's future expansion. The idea organising wine trade fairs seams profitable and could be another company's activity.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17295 |
| Date | January 2009 |
| Creators | Guryča, Nikola |
| Contributors | Vojík, Vladimír, Mejdrech, Vlastimil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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