Purpose - The aim of this study is to provide large incumbent organizations a tool to moreeffectively evaluate and implement digital platforms while taking into account the needs ofthe stakeholders. To do so, we developed a roadmap consisting of nine steps that are dividedinto three different phases. Method - This study was conducted by using a abductive research method utilizing aquantitative data collection by analyzing earlier research and qualitative data collectionthrough interviews. The interviews were conducted in three phases: exploratory, semistructured and validatory interviews. In total 21 interviews were conducted which wereanalyzed through a thematic analysis. Findings - The thematic analysis resulted in three main themes; Platform transitionassessment, Planning platform transition, and Execute platform transition. These themes ledto a roadmap for platform transitions, for large incumbent organizations. Theoretical and Managerial implications - The presented study contributes to existingliterature by combining existing change management and technology adoption models todevelop a roadmap for evaluation and implementation of digital platforms. Furthermore, thisstudy provides managers with important insight and practical implications of importantfactors that should be considered before and during a digital transformation. Limitations and future research - This study is limited by its qualitative method since it isfocused on a single case study in a limited time-span in a large international industry.Therefore, the generalizability of the findings in this study might be limited and needs to beconfirmed in other contexts.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-107273 |
| Date | January 2024 |
| Creators | Bewig, Emil, Holmström, Jens |
| Publisher | Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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