Return to search

Case Study on the Impact of InteractiveMarketing upon Internet versus TraditionalCustomsĀ”XZion Tours

This study is more or less of an exploratory research style. It is aimed to find out what the impact of the travel information appearing on a company web site that is run by a travel agent, upon traditional customers in a sense of interactive marketing.
It is hoped that through the subject study we can much understand traditional customer expectations and perceptions in using of the internet. It would also equip the agents in a better position to fulfill the customer requirements when they map out the content of the travel company web site and implement the information communication. And finally it will lead to the best marketing strategy planning.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0725101-143739
Date25 July 2001
CreatorsHoung, Barry
ContributorsJimmy C. Yung, Ming-Rea Kao, Hsiou-Hsiang Liu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725101-143739
Rightsunrestricted, Copyright information available at source archive

Page generated in 0.0018 seconds