This paper is aimed at exploring the theory and process about electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan.
First, we discuss the features under multimember distric and SNTV system in Taiwan and also try to analyze the theory for electoral marketing which consists of theories about marketing, political commmunication and electoral strategies to offer a basic theory for electoral marketing of political partys and candidates in this paper. In addition, we also construct a research framework for electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan by exploring the features under multimember distric and SNTV system in Taiwan and the theory for electoral marketing in this paper.
.Second, we also use the observational method, the interview method and the research framework for electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan to analyze the electoral marketing of the TSU party and its candidate in the north district in Kaohsiung city for the 2004 legislator election in this paper.
Finally, the candidate in this case successes to get the seat for the 2004 legislator election, and the winning key is his electoral marketing. The strategies for his electoral marketing in the first period and the second period are emphasized his personality, profession and the TSU party. The strategies for his electoral marketing in the third period and the final period are emphasized the coordination with the DPP and allocation of votes.
By analyzing the theory and the case, we can find a basic framework for electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan and it could be possible to win a seat by working with political partys and making a theme for electoral marketing to emphasize the personality and profession of candidates, or to operate ¡§allocation of votes¡¨, including the coordination among political partys and candidates.
To sum up, the electoral marketing of political partys, candidates in multimember distric and SNTV system is a process, including political partys, candidates, professinal work-teams, strategies and campaigns for electoral marketing, and voters. It also can show a process for political communication in which political partys, candidates and work-teams may use strategies and campaigns for electoral marketing to address political information to voters and correct strategies and campaigns for electoral marketing from voter¡¦s feedback. In this way, political partys, candidates can give voters what they want and success to win a seat.
At the same time, we also can offer new ideas for researching the behavior of political partys and candidates, the campaigns of political elite in Kaohsiung city and developing the research for elections in Taiwan in this paper.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1206105-123053 |
| Date | 06 December 2005 |
| Creators | Huang, Yi-Jay |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1206105-123053 |
| Rights | unrestricted, Copyright information available at source archive |
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