This diploma thesis explores the demand for Croatia as destination among Czech tourists. Its theoretical part, using literature, explains the concepts that are mentioned in the paper, and provides basic information about Croatia. The research work consists predominantly of the questionnaire analysis, enabling the author to identify and describe the main reasons why Czech tourists choose the Croatian coastline as favourite destination for their summer holidays. The paper also indicates, among others, whether Czechs prefer going to Croatia individually or jointly with others, and with how many, how do they travel, which income groups are mostly involved, what is the typical purpose of their trips, how much do they typically spend per person, and many other findings. The questionnaire survey is then compared with various articles and studies exploring the topic of the presence of Czech tourists in Croatia. The paper concludes with the summary of ascertained findings and trends observed, as well as the future development prediction as to the level of preference of this destination among Czech tourists.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259990 |
| Date | January 2016 |
| Creators | Sazamová, Kateřina |
| Contributors | Havlíková, Michaela, Alena, Alena |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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