The diploma thesis deals with the integration of Kulturní centrum Turnov and Městská knihovna Antonína Marka v Turnově. The theoretical part briefly describes the area of culture, public cultural services and strategic management of cultural organizations, followed by selected techniques and methods of strategic management analysis of both organizations. In the practical part horizontal and vertical analysis of functioning of both organizations is made and their strengths and weaknesses, critical points and opportunities are described. Following the SWOT analysis there is a summary of the outcomes and strategic actions for the period of integration. The main goal of the thesis is making a decision regarding the feasibility of integration. The secondary targets are vision of future operation of the integrated organization and finding alternative book allocations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194077 |
| Date | January 2014 |
| Creators | Švancar, Adam |
| Contributors | Krbová, Jana, Musil, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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