Background: The tourism industry plays a crucial role in the global economy in developing countries such as Nicaragua, where it catalyzes development. Risk perception, safety considerations, user-generated content, and destination image significantly influence travel decision-making processes. Purpose: The primary purpose of this thesis is to explore the intricate relationship between online travel planning, safety perceptions, and consumer behaviors in unexplored Central American destinations, with Nicaragua as a focal point. Method: Semi-structured interviews were conducted with 15 participants. 11 participants visited Nicaragua, and four residents within the tourism sector were interviewed for a broader overview of the tourism situation in the country of investigation. An inductive approach was used to conduct a qualitative analysis, followed by a thematic examination of the primary data. Conclusion: This thesis illuminates the intricate relationship between online information, safety perceptions, and consumer behaviors in travel decision-making. By uncovering the significant impact of online travel planning platforms, visual communication, and UGC on shaping travelers' safety perceptions in Nicaragua, the study offers actionable recommendations to support the sustainable development of the country's tourism sector.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-64250 |
| Date | January 2024 |
| Creators | Kroon Josefsson, Maja |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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