There is still too little urgency and emotional engagement around environmental issues. In organizations and companies, short-term economic imperatives and existing structures and processes hamper consideration and implementation of sustainable solutions. Making sustainability a priority requires – beyond practical enablement and innovation development – an emotional and mindset shift as well as more systemic awareness. The difficulty is that the risks and challenges around environmental issues are often abstract and unrelatable. In our research we investigate storytelling as a tool to create pro-environmental awareness and investigate its impact in terms of behaviour change.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:79691 |
| Date | 30 June 2022 |
| Creators | Talgorn, Elise |
| Contributors | Deutsche Gesellschaft für Designtheorie und -forschung e. V., Technische Universität Dresden, Muthesius-Kunsthochschule Kiel |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:conferenceObject, info:eu-repo/semantics/conferenceObject, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | urn:nbn:de:bsz:14-qucosa2-792443, qucosa:79244 |
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