金融產業內的競爭愈發激烈，新金融商品雖持續推出，但競爭者間於產品本身的同質性也逐漸趨近，此時對於客戶而言，差異化的服務細節即成為廠商競爭優勢形成的重要關鍵。
提升銀行服務品質的重要環節之一即來自於其內部作業流程上的精進，故之於法人金融業務來說，若能在產品包裝本身之外，透過徵信流程品質的提升，以兼顧其徵信作業的正確性與效率，可達到快速回應客戶需求的能力要求，創造更精緻的差異化，並強化顧客滿意度。
個案公司為國內銀行業主要廠商，其組織規模龐大、各部門分工精細，且對於資訊系統的倚賴度頗深，使徵信流程上難免出現作業繁複拖沓之問題；此外，個案公司法人金融（即企業金融）事業群採徵授信合一制，徵信作業由業務單位發起，輔以眾多支援單位的協同合作，致流程係為一連串人為決策過程所構成，故徵信作業主要權責人員素質的培養亦為影響流程品質的重要因素。
本研究運用Tsaih and Lin（2006）所發展之PWIO（Process-Wide Information Organism）分析方法論，來描述與瞭解個案公司法人金融事業群徵信流程，透過實作表的展開以分析流程，並提出相對應之績效衡量指標與改善建議，作為未來個案公司徵信流程改善之參考，期能因此增進個案公司的徵信流程正確性與效率，進而強化其競爭能力，塑造組織長遠的發展優勢。 / Competition among banks becomes intensive nowadays. While new financial products launched, less differences could be found in products from bank to bank; therefore, the differentiation of detail-oriented services becomes a key factor for keeping competitiveness in the banking industry.
One of the main elements for improving the quality of bank services is the amelioration of internal process. As for the corporate finance department in banks, more than product design itself, making credit verification process better, raising operating validity and efficiency would definitely reach their goals for quick response, and also enhance customer satisfaction.
The case bank is one of the leading companies in the domestic banking industry. The scale of organization is huge, the divisions of department are meticulous, and the operation process is deeply relied on the information systems. Under such circumstances, the credit verification process of its corporate finance department has become minute and complicated. Furthermore, the business side takes responsibility for the credit verification process. To execute the process, the business side needs supports from other related departments and does a series of decision making based on personal experiences, which means that it is also an influential factor to train the primary personnel well in the credit verification process flow.
This study, based on an application of the Process-Wide Information Organism approach (Tsaih and Lin. 2006), describes and interprets the credit verification process of corporate finance department of the bank. For improving the validity and efficiency of the process, this study intends to set targets and evaluation indicators toward the process flow, and provides suggestions at the same time to enhance the long-term competitive advantages of the bank.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0100380002 |
| Creators | 彭雅蘭, Peng, Ya Lan |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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