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Perceptual Paradigms

The impulse to resolve and interpret messages drives creativity and understanding. As graphic designers, we may try to communicate familiar ideas in an unfamiliar way - unfamiliar, but unique, memorable, and engaging. By utilizing the theory and practice of psychology and the cognitive processes involved in assigning influence, importance, recognition and associations with signifiers in the mind, we can strengthen visual communication. Theoretical and applied psychological techniques and models will provide the basis for an exploration and development of new methodologies and tools that will enhance the creative process for graphic designers.

Identiferoai:union.ndltd.org:vcu.edu/oai:scholarscompass.vcu.edu:etd_retro-1118
Date01 January 2006
CreatorsResnick, Kate
PublisherVCU Scholars Compass
Source SetsVirginia Commonwealth University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceRetrospective ETD Collection
Rights© The Author

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