An explorative study to determine the effectiveness of Vodacom (Pty) Ltd. : Western Region’s advertising and promotional expenditure

Description

Thesis (MBA (Business Management))--University of Stellenbosch, 2009.

Links & Downloads

1. http://hdl.handle.net/10019.1/6433

Tags

Vodacom -- Marketing

Cell phones -- Marketing

Dissertations -- Business management

Theses -- Business management

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/6433
Date	12 1900
Creators	Muller, Jacob-Frans du Plessis
Contributors	Herbst, F. J., University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
Publisher	Stellenbosch : University of Stellenbosch
Source Sets	South African National ETD Portal
Language	en_ZA
Detected Language	English
Type	Thesis
Rights	University of Stellenbosch