The aim of this study was to examine whether two prominent publishing houses, which create teaching material for the course English 5, have preconceived ideas and assumptions regarding pupils within vocational programs or programs that prepare students for further studies. We examined two sets of textbooks (one for vocational programs and one for higher education preparatory programs) from two different publishing houses and their marketing of these online. We used critical discourse analysis to find out if any assumptions can be detected in the way the publishing houses market the two versions. The main finding regarding this was that both publishing houses stressed the fact that their textbooks were well-structured when marketing them towards vocational programs. Furthermore, we have examined two textbooks from each publishing house to see if the amount of text and vocabulary differ depending on what program the textbooks are aimed at. The results show that the texts were in general shorter in the vocational textbooks and contained more common words and more everyday language compared to the textbooks made for non-vocational programs.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-210302 |
| Date | January 2023 |
| Creators | Jonsson, Hannah, Langsmo, Ebba |
| Publisher | Umeå universitet, Institutionen för språkstudier |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0017 seconds