Reformulation of an international strategy and the implementation thereof for a commercial business unit within the South African armament industry

Description

Thesis (MBA (Business Management))--University of Stellenbosch, 1998. / ENGLISH ABSTRACT: The study project reformulates an international strategy by following a systematic process of
executive strategic tasks. These tasks are to determine the current strategy, the strategic intent,
perform a gap analysis, scan the external and internal environment, determine the competitive
advantage and strategy formulation in the international market, perform a situation analysis,
potential alliances and the implementation of the strategy.
The industry sector studied is the Airborne Surveillance market which is serviced by military and
commercial product suppliers.
A strong parallel is then drawn between this international strategy plan and champion companies
for the new millennium. / AFRIKAANSE OPSOMMING: Hierdie werkstuk herformuleer 'n internasionale strategie deur 'n sistematiese proses van
strategiese take uit te voer. Hierdie take is om die volgende te bepaal: die huidige strategie, die
beoogde strategie, die gapingsanalise, skandering van die eksterne en interne omgewing, om die
kompeterende voordeel te bepaal, 'n situasie analise te doen, 'n strategiese formulering vir die
internasionale mark, moontlike alliansies en die implementering van hierdie strategie.
Die industrie wat ondersoek word is die Lugobservasie mark wat bedien word deur die militere
en siviele produkverskaffers.
'n Sterk parallel word getrek tussen hierdie internasionale strategiese plan en wenner maatskappye
vir die nuwe millennium.

Links & Downloads

1. http://hdl.handle.net/10019.1/5548

Tags

Weapons industry -- South Africa

Airborne surveillance

Dissertations -- Business management

Theses -- Business management

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/5548
Date	12 1900
Creators	Otto, Gerhardt
Contributors	Oosthuizen, Hein, University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
Publisher	Stellenbosch : University of Stellenbosch
Source Sets	South African National ETD Portal
Language	en_ZA
Detected Language	English
Type	Thesis
Rights	University of Stellenbosch