Analysis of the Social Aspect of the Strategy for Cooperation
between Penghu and China's Economic Zone on the
Western Side of the Taiwan Strait
Abstract
In this study, we (Wen-Chang Hsu, Chen-yu Wu and myself) analyzed possible
strategies for cooperation between Penghu and China¡¦s Economic Zone on the
Western Side of the Taiwan Strait (SWZ) within the aspects of economy, government
and society. The study is based on the public affairs management (PAM) framework.
Applying the interactive management (IM) method used from PAM policy analysis, as
well as the nominal group technique (NGT) method and the interpretive structural
modeling (ISM) method used for project analysis, interactive management seminars
were held with participants from industries, government, academic fields, people¡¦s
representatives and media representatives.
The participants were engaged in sessions for idea generation, opinion writing
and recording onto panel papers on the wall. The sessions also included in-sequence
description and discussion to clear up problems, categorization of problems according
to fields, key problem voting, problem sorting by votes and fields, and problem
selection according to scores. The ISM method was then used to build and interpret
problematic structure, overlap problem areas, and generate an enforcement
structural diagram, which was reviewed and revised to come up with the strategic
analysis in the social aspect of ¡§cooperation between Penghu and China¡¦s Economic
Zone on the Western Side of the Taiwan Strait¡¨. Through clearing up the enforcement
relationship between each item, an enforced structural relationship diagram was
created to identify the priority and enhancement sequence of each policy in its
implementation, as well as the objectives and directions. Twelve strategies have been
identified as follows in our strategic analysis in the social aspect of ¡§cooperation
between Penghu and China¡¦s Economic Zone on the Western Side of the Taiwan
Strait¡¨. They are: 1.Establishment of communication between the two sides and a
mechanism for handling disputes over civil and commercial matters, as well as fishing
disputes, arising after intensive cross-strait exchanges, in order to achieve the purpose
of rapid processing; a civil communication mechanism and civil or arbitration system
can be relied on to rapidly deal with the issues in a professional manner before a
general-purpose processing mechanism is established; 2.With consensual support of
the majority of county people, effort should be spent in getting the central
government¡¦s consent for setting Penghu as the sole gaming district and in
formulating a concrete plan for improving the competitiveness of Penghu; 3.The local
government should extensively accept the views of non-governmental organizations
to develop viable and effective business strategy, and to proactively win the central
government¡¦s recognition in placing emphasis upon further development of
infrastructure to enhance the people's livelihood and to improve on the competitive
business environment in Penghu; 4.Combine local characteristics with related
industries such as the featured villas, aragonites, and seafood and cultural landscapes,
in order to leverage favorable resources through an established certification
mechanism; also strengthen promotion and advocation in the quality of the tourism
environment provided; 5.Both sides should set up reasonable, equally treated and
mutually trusted counterparts in interaction units to resolve any uncertain issues such
as inspection of animals, plants and goods, as well as health care and education, that
may occur at any time during cross-strait cooperation. 6.The media and channel of
both sides should be leveraged to devise a theme-based marketing plan in order to
address the unique history of cultural assets, as well as the unique natural landscape of
local resources and humanistic care, environmental protection and green buildings; 7.
Investments and exchanges should be planned for the cooperation of cross-strait
agricultural and fishery businesses, as well as the tourism industry, on a
complementary ground to boost interaction among cross-strait fishing groups and
academic communities in order to enhance competitive advantage, technology,
management and marketing capacity; 8.Marketing programs should be developed to
leverage favorable factors of Penghu in terms of hardware (e.g., natural resources and
historic buildings) and software (e.g., human resources, service quality and tourism
image), and be effectively managed; 9.Severe punishment on fishing with electricity,
toxics and banned gears should be implemented for the protection of cross-strait
fishery assets and marine ecology; incentives should be provided for reporting on
such misconducts; 10. Passenger cruises and regular chartered flights should be
provided within the limit of allowed airway and seaway transportation, in order to
enhance the competitive advantage of Penghu; 11.Urge the Government to set up a
supervision unit in support of renewable marine resources, for sustainable
development of such renewable natural resources; 12.To address cross-strait exchange
issues, the government agencies should build a strong planning and leading team for
devising comprehensive supportive packages and set-up a unified window for
advising on planning matters,.
The well-established community forum and neighborhood general assembly have
long been a channel for the public sector to voice opinions on governmental order or
to seek people¡¦s support on specific policy or construction, despite the participation of
some people who merely express their opinions without much interactive discussion
and mutual communication, and therefore are not very effective in the implementation
of public affairs. By examining the results of this interactive management seminar, it
is recognized that the public would be enthusiastic to participate in public affairs, to
help in getting the public policies implemented and to boost the administration quality,
if the public sector can adopt the approach of a public forum for participants to fully
express their views, discuss objectively, study and analyze the issues mutually, and
formulate feasible solutions.
Keywords: Penghu County, Economic Zone on the West Coast of Taiwan Straits
,interactive management (IM), nominal group technique (NGT),
interpretive structural modeling (ISM)
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0817109-181517 |
| Date | 17 August 2009 |
| Creators | Gluu, Huey-liang |
| Contributors | Shiouh-Guang Wu, Po-wen Cheng, Chin-Peng Chu, Ming-shen wang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817109-181517 |
| Rights | unrestricted, Copyright information available at source archive |
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