Nowadays, the market environment is getting more radical and dynamic, such condition boosts up intensive competition make numerous organization toward red sea.
Under such circumstance, however, the most important thing is not only to get survive but having additional earnings to sustain business. Thus lots organizations struggle to do renewal in strategizing, planning in order to differentiate themselves to outperform in their industry.
Based on practical experience and integrate theoretical finds, the framework in analyzing how organization crafts sustainable capacity form coopetition(Äv¦X) is explored. Real practical case is illustrated in this study try to explain how L Company is integrated under a serious competitive condition and outperform then it shapes synergy from merging six parallel businesses into one big company. Through such merging story, finds are emerged as followings:
1. Small business can compete with big company by cooperation with others.
2. Relationship is critical element to integrate forces and accumulate common sense from business partners.
3. In integration, how effective result will come out through intensive compromising and negotiating among business partners.
Keywords: Coopetition strategy, Red sea, Blue sea strategy, Zero-sum, Win-win.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0802107-004328 |
| Date | 02 August 2007 |
| Creators | Lu, Chin-long |
| Contributors | Ming-rea Kao, H. Jason Huang, Jun-ying Huang, Stephen D. Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802107-004328 |
| Rights | withheld, Copyright information available at source archive |
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