The emergence of the Internet has allowed businesses to create new sales and marketing channels to provide value for their customers in the marketplace. Engineering manufacturers and suppliers have taken advantage of the internet to automate the customer service aspects of their businesses as well as to market their services in a cost-effective but widespread manner. This work aims to apply the practices and benefits of electronic commerce (e-commerce) to a material testing laboratory through the creation of a functioning website with e-commerce features. The effects of Search Engine Optimization, website accessibility issues, marketing considerations, security concerns, and common business models and strategies regarding web development are examined. Features such as an automated quoting system and a customer portal are also implemented for use at a material testing laboratory.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-6801 |
| Date | 12 May 2023 |
| Creators | Mitchener, John Ferris |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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