Abstract Title: To work or not to work, an essay about information and inspiration on www.ams.se. Number of pages: 39 Author: Ann Höglund Tutor: Peder Hård af Segerstad Course: Media and communication Studies D Period: Fall 2005 University: Uppsala University, Department of information science, Division of Media and Communication Purpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews. Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match. Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.se consist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life. The people in the films offer the viewer a personal perspective on the job, and the texts present facts and information that might be used for further research. Key words: AMS, working life, information, inspiration, youths, ethos, logos, pathos.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-7068 |
| Date | January 2006 |
| Creators | Höglund, Ann |
| Publisher | Uppsala universitet, Institutionen för informationsvetenskap, Uppsala : Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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