Over 50 years ago, Marshall McLuhan (2003), a specialist in communication issues, said that the world is becoming smaller and smaller every starting day, a result of the emergence of modern communication around the world. This situation has given birth to the conept `new technology´. This article will break down this new concept by looking at it through the lens of oral literature, which is used in Swahili communities. However, oral Swahili literature uses Kiswahili language, which is the languagge of communication at different levels throughout East and central Africa. The article will examine the ideals and opinions connected to oral literature described in the existing academic literature, and as one of the genres of narrative literature. It will look at the way in which the concept of new technology is explained by specialists, and in which ways this connects to oral literature. Advantages and effects which came about in the society after the coming of this notion will be discussed. The article ends with a conclusion and possible recommendations.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa.de:bsz:15-qucosa-100843 |
| Date | 14 December 2012 |
| Creators | Elisamia Mrikaria, Steven |
| Contributors | Chuo Kikuu cha Dar es Salaam, Taasisi ya Uchunguzi wa Kiswahili, Universität Mainz, Insitut für Ethnologie und Afrikastudien |
| Publisher | Universitätsbibliothek Leipzig |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | Swahili (individual language) |
| Detected Language | English |
| Type | doc-type:article |
| Format | application/pdf |
| Source | Swahili Forum; 14(2007), S. 197-206 |
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