A comparison of consumer based measures of brand equity :

Description

Thesis (MBus)--University of South Australia, 1999

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/84287
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42778

Tags

Brand choice

Brand name products

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/268697
Creators	Mackay, Marisa Maio.
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review