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Corporate image and reputation of large mainland enterprises listed in Hong Kong

This research focuses on the retail investor???s perception of the corporate image and reputation of large Mainland enterprises listed in Hong Kong. Such enterprises have grown and are expected to grow, in both number and significance in the local securities market. Despite the effort to align themselves with international business practices, these enterprises are generally still perceived as being less accountable and transparent, and have a less favourable corporate image and reputation when compared to the other blue chip companies listed in Hong Kong. / Our results indicate that only three factors, namely, corporate management and communication, financial prospects, and market presence, significantly influence retail perception. Four implications arise: how companies communicate with retail investors is as important as how companies are perceived to be managed; maximising leadership driven communication, communicating clearly to retail investors the financial prospects of the company and communicating and impressing retail investors with the market presence of the company. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2007
Date January 2007
CreatorsTso, Sophia Yuk Fai
Source SetsAustraliasian Digital Theses Program
Detected LanguageEnglish
Rightscopyright under review

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